Abstract
Publications home
Restaurant menu understanding: illustrating the need for culturally augmented translation
at
| Danilo Gallo, Jutta Willamowski, Yada Wisatekaew, Adrien Bruyat, Antonietta Grasso |
| 22nd International Conference on Human-Computer Interaction with Mobile Devices and Services (Mobile HCI 2020), 5-8 October, 2020 |
We carried out a user study on the issues foreign customers face when going to restaurants abroad. We describe our study and findings illustrating that simple translation is not enough to help customers understand restaurant menus in foreign countries. Similar to what is provided by human translation, where the translator mediates between the author and the reader, menu translation should augment the translated menu with complementary information to address cultural specificities and differences. It should for instance highlight local specialties, provide background information on the proposed dishes, and explain different eating habits or manners. The information provided should bridge cultural differences and has to be adapted to the specific cultural background of the customer. The smartphone would be the ideal way to provide this information as it is the tool that traveler naturally resort to.
Related Content
This web site uses cookies for the site search, to display videos and for aggregate site analytics.
Learn more about these cookies in our privacy notice.
Cookie settings
You may choose which kind of cookies you allow when visiting this website. Click on "Save cookie settings" to apply your choice.
This content is currently blocked. To view the content please either 'Accept social media cookies' or 'Accept all cookies'.
For more information on cookies see our privacy notice.